THE IDEA OF HAVING FUNCTION WEIGH AS MUCH AS FORM REFLECTS MY ATTITUDE TOWARDS THE RELATIONSHIP BETWEEN SIMPLIFICATION AND COMPLEXITY. GOOD DESIGN REMAINS INVISIBLE.
WATER
BUSINESS & MONEY MAGAZINE
The Society of Publication Designers
2010 Student Competition
The interaction of the photo-illustrations and typography create a unity between the elements. This playful nature displays the relationship of the designed elements without sacrificing readability.
HOLLY
ENTERTAINMENT MAGAZINE SPREAD
The Society of Publication Designers
2010 Student Competition
Using original photography in conjunction with a clean editorial layout to create a specific mood that encompasses the nature of the article itself.
LADY GAGA
ENTERTAINMENT MAGAZINE SPREAD
The Society of Publication Designers
2009 Student Competition
Honorable Mention
To witness all the "secrets" of these spreads, one must view them through 3D glasses. Using the glasses normally, Lady Gaga's gaze seems to follow the viewer's eyes. Perceived through only the red filter on a pair of 3D glasses alters the subtitle on the first spread, and also reveals the pull-quotes on the second spread.
TIME FOR CHANGE
POLITICAL MAGAZINE SPREAD
The Society of Publication Designers
2009 Student Competition
Photography by Daniel Shaker
KANYE WEST
ENTERTAINMENT MAGAZINE SPREAD
The Society of Publication Designers
2008 Student Competition
2nd Place
Inspired by Kanye West's music video "The Good Life," the hand drawn typography and colors of the Rubix cube help pay homage to Kanye's 1980s sense of style.
VIVEZZA MILANO
COSMETIC BRAND
By using black as the basis of design, Vivezza Milano products hint to the close relationship between cosmetics & the fashion industry. The combination of various textures of the color black, in addition to a strong logo generate a sense of elegance, timelessness, & influence.
FOUR SUITS
CHEWING GUM PACKAGING
With multiple separate elements to consider, Four Suits Chewing Gum takes advantage of color palettes, patterns, symbols, & imagery to create a coherent packaging theme. Still, each flavor is capable of standing independently and maintain the visual appeal of the encompassing group. Every flavor is represented with distinctive attributes which creates a playful yet sophisticated set of elements.
CLARION
MEDICINE PACKAGING
In often overlooked area of package design, Clarion sets itself apart visually through the use of simplicity & conciseness. Its wavelike graphic elements allude to a "calmness" the product promises, and the visuals help build upon the idea of clarity.