The Society of Publication Designers
2009 Student Competition
To witness all the "secrets" of these spreads, one must view them through 3D glasses. Using the glasses normally, Lady Gaga's gaze seems to follow the viewer's eyes. Perceived through only the red filter on a pair of 3D glasses alters the subtitle on the first spread, and also reveals the pull-quotes on the second spread.
By using black as the basis of design, Vivezza Milano products hint to the close relationship between cosmetics & the fashion industry. The combination of various textures of the color black, in addition to a strong logo generate a sense of elegance, timelessness, & influence.
With multiple separate elements to consider, Four Suits Chewing Gum takes advantage of color palettes, patterns, symbols, & imagery to create a coherent packaging theme. Still, each flavor is capable of standing independently and maintain the visual appeal of the encompassing group. Every flavor is represented with distinctive attributes which creates a playful yet sophisticated set of elements.
In often overlooked area of package design, Clarion sets itself apart visually through the use of simplicity & conciseness. Its wavelike graphic elements allude to a "calmness" the product promises, and the visuals help build upon the idea of clarity.