Enhancing Baird’s employer brand with a strategic and visually engaging approach; this project centered on brand development and growth, ensuring a consistent yet adaptable identity across career initiatives. Bespoke illustrations were crafted to highlight Baird’s distinct business units, creating a more engaging and informative experience. Additionally, a dynamic "career best fit" tool was conceptualized and built, helping candidates navigate opportunities tailored to their strengths. This project seamlessly combined creativity and strategy to elevate Baird’s talent acquisition efforts.